What we believe
Selling a business should be knowable.
Owners deserve clarity before they list.
Most owners discover their business is unsellable only after burning months. We fix that on day one.
AI does the work the broker should have.
Document organization, buyer qualification, lender pre-screen, diligence. Software where it scales, humans where it counts.
Transparent process or no process.
Every action is logged, reviewable, and approved by a human before it touches a buyer.
The story so far
From spreadsheet to transaction layer.
2024–2025
The thesis
Suyash spends two years running a PE firm acquiring Main Street businesses. Deal after deal falls apart in diligence — not because the businesses weren't good, but because sellers were never told what buyers actually need to see. The problem becomes obvious.
Late 2025
Building
The assessment framework takes shape. Four readiness dimensions mapped to how buyers actually grade businesses: financial clarity, owner dependency, operational documentation, and SBA financability. Puneet engineers the AI layer.
March 2026
ExitIQ launches
Scorta ships publicly. Free, no login, three minutes. Every Main Street owner finally has access to an honest read on what their business is worth and what's in the way of a clean sale.
Now
Active deals
Concierge-style transactions running on Scorta's AI workflow + human approval stack. The transaction infrastructure is being written one deal at a time.
Founders
Built by operators, not brokers.
Suyash Agrawal
Co-founder, CEO
Two years running a PE firm acquiring Main Street businesses. Watched deal after deal fall apart — sellers unprepared, books messy, financials that couldn't pass SBA underwriting. Nobody was telling owners what buyers actually needed to see. Scorta is the firm he wished existed when he was on the buy side.
LinkedIn
Puneet Gupta
Co-founder, CTO
Builder focused on AI-native product experiences. Designed and engineered ExitIQ — the assessment engine that surfaces deal risks and buyer signals in real time, the way an M&A advisor thinks. Believes the best software makes complex decisions feel obvious.
LinkedIn